Building authority in the age of AI.
I help organizations turn expertise into visibility, influence, and sustained authority through integrated communications, thought leadership, media relations, and AI-enabled systems.
Explore my workI'm most energized by solving complex communications problems: finding the gap, clarifying the story, and building a repeatable system that helps great ideas travel farther.
Over the past 10+ years, I have led integrated communications across agency, nonprofit, and higher education environments.
My work spans media relations, narrative and content strategy, thought leadership, executive visibility, audience engagement, and communications analytics. Increasingly, I focus on how AI is reshaping discoverability—and what communications teams need to do now to build authority wherever people go to find information.
I bring together earned, owned, social, and emerging AI channels to create communications programs that are cohesive, measurable, and built to scale.
Selected work, ideas, and accomplishments across thought leadership and earned media
We Have a Communications Problem About AEO
The current AEO conversation is increasingly framed as a race between organizations that can afford sophisticated tools and those that can’t.
Read the full article Thought leadershipThe Big Media Relations Pivot: From Chasing Coverage to Engineering Authority
Search has fundamentally changed, and we’re no longer optimizing for clicks; we’re optimizing for inclusion. The goal is to show up in a two-line AI-generated summary that someone skims and trusts without ever visiting your site.
Read the full article Podcast appearanceAmplify, Don’t Replace: How Lianna Serko Uses AI to Sharpen Communications
If you're trying to figure out where AI fits in your comms work without losing what makes you good at it, this one's your roadmap.
Listen to this episode of the PR Bunker podcast